Following in the footsteps of its sister brands Dodge, Chrysler and Jeep, the Chrysler LLC Group�s Ram Truck division is relaunching its marketing strategy with a new tag line that will make its official debut during this weekend�s TV broadcast of the Kentucky Derby racing event, which the company is an official sponsor.
The firm�s new motto is �Guts. Glory. Ram� and according to the Auburn Hills-based group, it pays homage to the history of Ram Truck Brand and �represents the hard work and dedication placed in the design, engineering and production of each and every Ram truck�.
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