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Saturday, June 4, 2011

Ad Watch: Land Rover Defender Passport


The clever minds over at RKCR/Y&R, a UK-based advertising agency, have created this new print campaign called �Passport� for Land Rover�s rugged Defender 4x4. The ad shows an open passport with the airport stamps outlining the shape of the short-wheelbase Defender. Without using any words, the ad clearly conveys the message that the original Land Rover model is a vehicle aimed at adventurous travelers. Very clever indeed. 

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