GM�s Opel follows in the Footsteps of Ford, Asks Bloggers to Write About the Astra GTC to Attend the Presentation

Those of you readers that have been with us for a while might remember our revealing post about Ford Motor Company�s shady marketing tactics (via its media agency) to attract attention and web traffic to the brand by asking bloggers to participate in a Ford website-linking contest and win a place in the company�s 2010 Model Year Drive event.
That said, we are no strangers to the mommy-blogger-type approach from marketing companies representing major automotive brands, but we never cease to be amazed. This time we were approached by a social media agency called Knallgrau on behalf of GM�s European Opel unit. When we received the first email, we believed it was a media / press invitation but upon our request for additional information, we discovered that wasn�t the case.
In a similar fashion to the Ford incident, the agency asked if we wanted to write about the new Astra GTC and participate in a type of contest, the winners of which will be invited to the official unveiling of the three-door hatchback at Opel�s headquarters in R�sselsheim, Germany.