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Friday, April 22, 2011

Steam Whistle Brewery�s �Retro Electro� Injects Some Green Cred into Some Detroit Old Iron


When I say, �Electric Pickup,� you no doubt think of either the Ssangyong Actyon Sports-derived Phoenix SUT or one of those toy-like, Chinese-built neighborhood electric vehicles. What you may not think of is a bright green 1958 Chevy Apache owed by Canada�s Steam Whistle Brewery and recharged via wind power.

No, this isn�t a late April Fool�s Day joke: this is serious. And being green is serious business for Steam Whistle, which � among other things � uses renewable energy, recycles damn-near everything and supports various environmental causes as a sideline to its beer brewing enterprise.

Brewery manager Mike Kiraly came up with the idea of electrifying the ol� girl and even uses it as his daily driver. He explains his brainwave: What if we could take a sexy vintage ride, save it from the metal scrap heap and outfit it with a zero-tailpipe-emissions engine. Old-school style combined with a modern conscience.

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