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Wednesday, January 5, 2011

Hyundai-Kia group sets record sales in 2010

December 2010 sales for Hyundai and Kia in the U.S. were record-breaking and so are their sales for the entire year. The two affiliated brands posted higher sales mainly buoyed up by their new or redesigned vehicles. Hyundai�s Sonata continued to be strong while the sales of its Elantra compact, Tucson crossover and Genesis sedan grew further. On the other hand, Kia�s Soul, Forte, Forte Koup, Sportage, Sorento and redesigned 2011 Optima made up 86% of Kia�s December sales volume.

Hyundai sold 538,228 vehicles in 2010, higher by 24% than in 2009, and 15.2% higher than its prior record of 467,009 vehicles set in 2007. Hyundai said that its holiday advertising campaign and improved product availability boosted sales to individual customers by 54% in December compared with 2009.

Meanwhile, sales to fleet customers such as rental car companies accounted for 7% of Hyundai�s December sales compared to 16% for the entire year. Kia does not reveal fleet sales figures. In a statement, Hyundai CEO John Krafcik said that December was the �capstone to a good year for Hyundai,� explaining that its total sales results understate the more significant gains it made at retail, where its market share added a full point.[via-4wheelsnews]

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